We’ve designed our colour card as a tool to help discover their true identity through the beauty of colours,” said Lisbeth Larsen, Jotun Global Colour Manager. Our research identified three identities that resonate with homeowners of every global city: A calm palette of slowness and simplicity that you can peacefully return to as life grows faster and busier a refined palette inspired by vintage treasures and new design pieces that you love to store and showcase and a raw palette that reconnects you to the warm colours of soil and sand, reminiscent of a relaxed, rural atmosphere.
“ We believe that home is the living story of who we are, told in the objects and colours we fill it with. Jotun Global Colour Manager Lisbeth Larsen, together with a team of colour consultants from across South-East Asia, the Middle East, Turkey and Scandinavia, have translated their insights into a palette of 28 shades to be added to the extensive Jotun paint range. The age of using colour and design to reflect aspiration or ‘put on a show’ for guests is over today’s colour palettes are built on honesty, integrity and truth – the home of 2019 says simply: ‘This is me’.
The card presents a palette of 28 colours – many of them new – created by the globally renowned paint company, demonstrating how homeowners and interior designers can create inspiring spaces that authentically express the values, interests and personality of their occupants. Compiled over a year by the Jotun colour specialists in Sandefjord, Norway, and incorporating on the insights of a global network of colour-trend researchers, this year’s card – titled Identity – explores the colours that characterise and reflect modern urban lifestyles around the world. These observations are the founding ideas behind the Jotun Colour Card 2019. In a busy life, home should be an anchor and a comfort – the place where we can relax into our true selves and tell our own stories. Similarly, Jotun recognised that in a fast-moving world full of distractions, home is one of the few places we can authentically express who we are. In celebration of individual personalities, the launch event held at The Space, Menara KEN TTDI where each of the IDENTITY themes were brought to life through interactive experiences that resembled each theme from refined floral bouquet making sessions to a raw and healthy food station allowing them to discover and express their identity. The themes are designed to inspire homeowners to choose colours and combinations that reflect and embrace their own personal identity. Jotun Paints Malaysia officially launched Jotun Global Colour Trends 2019 today which introduced their Identity colour collections that represent three themes: CALM, REFINED and RAW.
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